Hong Kong’s first-store appeal grows as more Japanese, South Korean and Thai brands arrive

South China Morning Post - Oct 6, 2026

Japanese, South Korean and Thai brands have increased their share of new entrants in Hong Kong’s retail property market by 7 percentage points to more than one-third in the first nine months of 2026, while the demand for shops from mainland Chinese brands has slipped, according to Cushman & Wakefield. A slew of new brands helped lift the combined share of Japanese, South Korean and Thai brands to a three-year high, according to Cushman, which said it expected the trend to continue. This year,...

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