The Adoption Reality Gate: Why superior products die without behavioral strategy

Inquirer.net - Oct 23, 2026

Authors’ Note: This is Step 2 of the six-step Strategy Logic Chain within the PILA Reasoning Stack (Problem, Insight, Logic, and Assumptions). Step 1, the Value Proposition, defines the value a company intends to create. This article asks whether customers will change their behavior to realize that value. MANILA, Philippines — Every year, companies launch products

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