Price is the only P that can break you

Inquirer.net - Oct 9, 2026

MANILA, Philippines — We were all taught the 5 P’s of marketing: Product, Price, Place, Promotion and People. In stable times, they work together. You balance them. In uncertain times, that balance disappears. One P begins to dominate—and that is Price. Not because the others don’t matter—but because the others will not break you as quickly,

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