Life after Labubu? Pop Mart struggles for relevance as its toy sales plummet

South China Morning Post - Nov 14, 2026

Pop Mart International will once again send a giant float down Sixth Avenue later this month for the Macy’s Thanksgiving Day Parade in New York City, but the company feels rather less buoyant than it did when it debuted at the event last year. The Chinese toymaker’s global ascent has stalled badly as the hype surrounding its Labubu dolls fades. Sales have plunged in recent months, dragging down the firm’s stock price and the net worth of its founder and CEO, Wang Ning. Wang now faces a giant...

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