HSBC bets HK$4 million a month on flagship branch to keep physical outlets relevant

South China Morning Post - Nov 8, 2026

HSBC is turning to coffee, macarons and essential-oil massages to draw customers into its branches, as traditional lenders rethink their physical networks amid growing use of digital banking. The bank is spending HK$4 million (US$510,200) a month on its five-storey Causeway Bay flagship, which opened on Sunday at Capitol Centre in Jardine’s Bazaar. Covering 32,000 square feet, it is “one of the biggest investments in recent years” for HSBC Hong Kong, the bank said. HSBC said the shift reflected...

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